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Fortinet GEO Case study
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From Zero Citations to AI Dominance: How Fortinet Went from Invisible to Cited in Every AI Search

December 19, 2025
7 mins

How a global cybersecurity leader achieved visibility in ChatGPT, Google AI Overviews, and LLM responses through strategic content optimization in 3 weeks.

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How AI Is Changing Search Behavior (And Why B2B Buyers Don't Start on Google Anymore)

December 9, 2025
8 mins

AI is reshaping how B2B buyers research. Learn why 60% of searches end without clicks—and how to stay visible in ChatGPT and AI Overviews.

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SEO
AI system analyzing marketing data through connected digital interfaces.

How AI Search Changes the Entire Marketing Funnel (Not Just Discovery)

November 28, 2025
10 mins

AI search isn't just changing how buyers find you—it's collapsing the entire B2B funnel. Learn why 35% of marketers now prioritize GEO over SEO and what this means for your strategy.

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Content Marketing
Martech Summit London 2025

Inside MarTech Summit London's 2-Day Experience: How Enterprises Are Envisioning AI Marketing in 2026

November 26, 2025
5 mins

Exclusive insights from MarTech Summit London 2025: How top CMOs are navigating AI transformation, the psychology of B2B buyers, and why authenticity beats automation, and why 80% would switch brands over AI overuse. CMO perspectives inside.

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B2B Marketing
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Reddit SEO Strategy for B2B SaaS: Traffic + Community Guide

November 21, 2025
15 mins

Reddit has quietly become one of the most influential platforms shaping enterprise B2B SaaS buying decisions—both in Google search results and inside AI-generated answers. If your brand isn’t present in Reddit’s high-intent discussions, you’re invisible where early-stage consideration now happens.

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SEO
CRO Thumbnail

7 CRO Tactics That Are Actually Moving the Needle for B2B SaaS Enterprise

November 21, 2025
10 mins

Most B2B SaaS teams obsess over tiny A/B tests while ignoring the strategies that actually produce step-change conversion lifts. After analyzing 110,000+ sessions, here are seven CRO tactics that consistently move enterprise-level metrics.

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CRO
Fortinet GEO Case Study- Thumbnail

Fortinet's AI Search Visibility Transformation: From 0.6% Citation Share to Featured Positions Across LLM Platforms

November 19, 2025
7 mins

Discover how Fortinet transforms from 0.6% citation share to featured positions across ChatGPT, Google AI Overviews, and Page 1 rankings in just 5 days through strategic GEO optimization.

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SEO
Illustration of an AI robot analyzing top AI search optimization tools including Semrush, Surfer, SE Ranking, Clearscope, Alli AI, and others, representing the best AI SEO tools for 2026.

10 Best AI Search Optimization Tools in 2026

November 3, 2025
10 mins

Discover the top AI search optimization tools for 2026. Learn which platforms boost visibility across AI engines, enhance SEO performance, and future-proof your digital strategy.

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SEO
Best B2B SEO Agencies for SaaS Companies in 2026 — SEO growth and marketing illustration

10 Best B2B SEO Agencies for SaaS Companies in 2026

October 25, 2025
15 mins

Discover the top B2B SEO agencies for SaaS companies in 2026. Learn which firms deliver measurable growth, AI-ready strategies, and revenue-driven SEO for scalable SaaS success.

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SEO
AI Optimization 2025 framework showing three pillars: Owned (company-controlled content and properties), Earned (third-party coverage and mentions), and Social (community-driven engagement).

How Enterprise Marketing Leaders Can Optimize Owned, Earned, and Social Content for AI Prompts in 2025

September 30, 2025
10 mins

The marketing landscape has shifted to AI-powered answers. Optimize your content for AI prompts by focusing on clear entity relationships, quality answers, and conversational structure to increase AI citations and qualified leads.

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Content Marketing
GEO Optimization Services

GEO Optimization Services for B2B SaaS: Why Your Enterprise Needs Generative Engine Optimization in 2025

September 22, 2025
10 mins

Is your B2B SaaS invisible to the 40% of buyers using AI search? Our GEO Optimization services dominate ChatGPT, Perplexity, and Google AI, delivering a 300% citation boost and higher-quality enterprise leads. Claim your advantage.

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B2B Marketing
Traffic to conversions

Why High Traffic Isn’t Enough: How to Turn It Into Conversions

June 5, 2025
5 mins

Struggling with high traffic and poor conversions? Learn the common issues and actionable steps to improve your site’s conversion rates and boost revenue.

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B2B Marketing
Beyond Tofu content

From Awareness to Action: How to Craft Content That Converts

June 5, 2025
5 mins

Discover how to move beyond top-of-funnel content and develop a full-funnel content strategy that drives meaningful conversions and revenue growth.

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Content Marketing
ICP-focused content

Reach the Right Audience with Content-Led SEO That Targets Your ICP

June 5, 2025
5 mins

Learn how to attract and engage your Ideal Customer Profile (ICP) with a content-led SEO strategy. Align content with search intent to drive qualified traffic.

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Content Marketing
AIO Optimization

AI-Disrupted Search: A CMO's Guide to Maintaining Search Visibility When Algorithms Change Everything

May 8, 2025
7 mins

Learn how AI search is eliminating traditional B2B traffic despite strong rankings. Discover enterprise strategies to maintain visibility and convert leads in a zero-click world.

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SEO
CMOs dilemma- banner image

The CMO's Dilemma: Why Enterprise SEO Investment Isn't Delivering Revenue Results

May 6, 2025
6 mins

Discover why your enterprise SEO investments aren't translating to revenue and learn our proven 90-day framework to transform organic traffic into qualified pipeline with integrated SEO + CRO.

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SEO
CRO Case study

How Strategic CRO Boosted eFax's Conversion Pipeline by 48.7% in Just 30 Days

May 2, 2025
7 mins

Discover which strategic CRO approaches transformed eFax's traffic into transactions, increasing conversions by 48.7% and revenue by 37.6% in just 30 days. B2B SaaS conversion tactics.

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SEO
CRO Opportunities

The CRO Opportunity Hiding in Your Blog: Uncovering Revenue in Plain Sight

April 29, 2025
6 mins

Your high-traffic blog is leaking revenue at every scroll. See our teardown of HubSpot and Ahrefs blog pages, revealing exact conversion tactics that increased client transactions by 48% in 30 days.

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B2B Marketing
Cybersecurity CRO

Optimizing Cybersecurity Landing Pages: The Ultimate CRO Checklist for High-Impact Conversions

April 24, 2025
6 mins

High traffic, low conversions? Discover the ultimate CRO strategies used by cybersecurity industry leaders to drastically increase conversions and drive more leads.

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B2B Marketing
AIO Optimization

The Ultimate AIO Optimization Blueprint: 11 Strategies to Dominate Google's AI Overviews

April 22, 2025
6 mins

Discover actionable AIO optimization strategies with real examples that B2B SEO professionals can implement today to secure coveted positions in Google's AI Overviews.

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SEO
Finding Your Perfect AEM Content Administrator

Finding Your Perfect AEM Content Administrator: Lessons from the Hiring Trenches

April 14, 2025
5 mins

Learn the proven 8-step playbook for hiring top-tier Adobe Experience Manager (AEM) content administrators. Get expert interview questions, real-world scenarios, and solutions to streamline your hiring process.

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International SEO - blog banner

Global Success with International SEO: The B2B Playbook You Need

March 31, 2025
7 mins

Boost your global presence with our comprehensive international SEO checklist. Learn how we helped B2B SaaS clients expand to 10+ regions while improving search rankings. Discover the exact URL structure, hreflang implementation, and localization techniques that drive results.

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SEO
Splashtop website growth

Content Coverage Analysis: How Splashtop Improved Rankings & Organic Traffic

January 22, 2025
5 mins

Struggling to rank on Google? Learn how Splashtop used a Content Coverage Analysis to fill gaps, improve keyword rankings, and drive organic traffic. See the step-by-step framework that made it happen.

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Content Marketing
Fortinet Blog Success Story

From Publish to Page 1: How LeadWalnut Took Fortinet's Blogs to the Top in Just Six Weeks

December 22, 2024
5 mins

From publishing to Page 1 in just six weeks. See how LeadWalnut helped Fortinet conquer the competitive OT Security space. Learn the strategy behind this success!

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SEO
Expert SEO Insights

In Conversation with Kent Yunk: SEO Insights from a Seasoned SEO Director

December 13, 2024
5 mins

Discover enterprise SEO strategies from Kent Yunk, Director of SEO at Fortinet. Learn how to align SEO with business goals, drive pipeline growth, and stay ahead with AI-powered content strategies.

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B2B Marketing
Storylane- Blog Banner

A Detailed SEO Case Study: One Simple Technique to Transform Dead Blogs into Lead Magnets

November 22, 2024
5 mins

Struggling to boost engagement and SEO? Learn how to turn stagnant blogs into lead magnets with Storylane’s interactive demos. Explore actionable insights.

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SEO
Regex in GSC

How to use Custom (Regex) Filter in Google Search Console

September 6, 2024
5 mins

Learn how to uncover hidden keywords from Google Search Console using a custom (regex) filter. We have listed a couple of SEO use cases with regex syntax.

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SEO
Image for technical Health Checklist

How To Assess the Technical Health Of Your Website?

May 27, 2024
6 min read

Discover how to keep your website technically healthy with our easy-to-follow guide. Learn the tools and tips you need to ensure your site performs flawlessly.

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SEO
Image for Go-Live SEO Checklist

The Ultimate Go-Live SEO Checklist

April 22, 2024
6 min read

Facing last-minute website launch issues? Our SEO checklist ensures your site is optimized before, during, and after GO-LIVE. Achieve seamless website optimization with LeadWalnut’s expert guide. Download now!

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SEO
Improve Ranking for Keyword Variations

How to Improve Ranking for Keyword Variations?

April 9, 2024
6 min read

Implement our proven strategy to improve rankings for keyword variations of the target keyword of a page and scale organic traffic.

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SEO

How to Outrank a Site with Higher Domain Authority?

April 6, 2024
6 min read

Implement our proven strategy to outrank any website with high domain authority. An excellent opportunity to scale traffic with existing content.

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SEO
How to rank on Featured Snippet

CRO: Convert Your Website into 24/7 Sales Engine

April 5, 2024
6 min read

Master the art of landing in Google's coveted Featured Snippet position with advanced strategies for SEO experts. Increase CTR and organic reach effectively.

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SEO
How to rank on Featured Snippet

How to Rank on Featured Snippet

March 28, 2024
6 min read

Master the art of landing in Google's coveted Featured Snippet position with advanced strategies for SEO experts. Increase CTR and organic reach effectively.

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SEO
Internal Linking

The Power of Internal Linking: Elevating Your Website's Authority

March 27, 2024
6 min read

Internal linking is not just an SEO tactic; it's a strategic powerhouse for elevating your website's authority and user experience. Here's how a well-crafted internal linking strategy can transform your site.

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SEO
SEO Experts on LinkedIn

Top LinkedIn Posts on Backlinks You Can't Afford to Miss

March 18, 2024
6 min read

We're diving into 10 must-see LinkedIn posts that serve up the A to Z on backlink strategies. Consider this your roadmap through your journey of mastering backlink excellence.

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SEO
SEO Experts on LinkedIn

Top 10 SEO Experts To Follow on LinkedIn

January 19, 2024
6 min read

Discover 2024's top 10 hidden SEO experts on LinkedIn. Elevate your digital strategy with actionable tips and insights from industry-leading influencers. Connect, learn, and stay ahead in SEO.

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SEO
B2B SEO Peer Meetup

LeadWalnut’s B2B SEO Peer Meetup in Bengaluru

January 2, 2024
6 min read

Struggling with B2B SEO challenges? Join our vibrant B2B SEO Meetup in Bengaluru for actionable insights. Connect, learn, and optimize your strategies with LeadWalnut.

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SEO
Cybersecurity companies

Navigating the Cybersecurity Landscape: 6 Essential SEO Strategies for Success

November 17, 2023
6 min read

Explore the dynamic world of cybersecurity with our guide on 6 crucial SEO strategies. From demystifying jargon to staying ahead of threats, LeadWalnut's expertise ensures your online presence stands strong. Stay informed, compliant, and authoritative in the digital battleground.

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SEO
Website Developing AI

Top AI Website Builders: A Comparative Analysis

October 31, 2023
6 min read

This article delves deep into the world of AI website builders, comparing their ratings, efficiency, and presence in top-ranked listicles.

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Website Creation
Content Optimization

How do broken links affect the performance of your website?

September 21, 2023
5 min read

Neglecting broken links on your website could undermine your SEO and website performance which can gradually erode your search engine rankings and online visibility.

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SEO
Content Optimization

5 tips to improve website SEO ranking using ChatGPT

September 21, 2023
5 min read

Are you tired of struggling to climb the Google search results ladder? What if we told you there’s a groundbreaking method to supercharge your SEO strategy?

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SEO
Headless CMS

SEO for Headless CMS: Optimizing for better performance

September 4, 2023
5 min read

Learn how to optimize your headless CMS site for improved organic ranking and how SEO for headless CMS is different from traditional SEO.

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Content Marketing
404 Page

Improve your site's SEO and user experience with custom 404 page

September 1, 2023
5 min read

Imagine landing on a webpage only to be greeted by a cold, unwelcoming error message - not exactly the ideal user experience, right?

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Mobile SEO picture

Going beyond desktop: Tips on how to use SEO for mobile

August 14, 2023
5 min read

Mobile search engine optimization includes best practices to optimize your site for users accessing it on a smartphone or tablet. SEO for mobile helps your site achieve better search rankings on Search Engine Results Pages (SERPs).

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SEO
man looking at a eCommerce app on a phone

The definitive guide to marketing your e-commerce store

August 14, 2023
5 min read

Getting orders online without a physical store opens up limitless opportunities for sales growth. But if there isn’t a focused effort to grow the website traffic, chances are you are struggling with very few visitors and single-digit orders every week.

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Ecommerce
Content Optimization

The ultimate guide to content optimization

September 4, 2023
5 min read

Delve into this ultimate guide to understand the landscape of 'SEO-optimized content' to unravel 'content optimization strategy' & its intricate facets.

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Content Marketing
Google Adwords

Google AdWords: 5 best practices to unlock ROI

August 14, 2023
5 min read

Are you a business looking to increase your leads? Are you looking for a flexible marketing platform?

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SEO
B2B Startups

B2B Startups: A route to win your first 10 customers

September 25, 2023
5 min read

Let’s roll up our sleeves, blast a couple of myths away, and find that guaranteed growth path for your first 10 customers.

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B2B Marketing
B2b Tools

Cool B2B Tools

September 25, 2023
5 min read

Every marketer needs to generate a consistent pipeline of quality leads. In this list, find a list of useful B2B tools that can enable your mission to generate high-quality leads.

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SEO
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