Free GEO Assessment Tool

LLM Visibility Score

Find out how likely ChatGPT, Perplexity, and other AI tools are to cite your brand. Takes 60 seconds.

βœ“ 5 questions   βœ“ ~60 seconds   βœ“ Instant results

4.5/5 Google Score
4.9/5 Clutch Score
How It Works

How LLM Visibility Calculator Works

Four steps. Sixty seconds. A clear score, not vague advice.

01

Enter Your Brand

Add your brand and an optional topic to focus the check.

02

Answer Five Questions

Five quick questions, mapped to how AI engines pick sources. No login.

03

Get Your Score

A 0 to 100 score with a breakdown across all five signals.

04

Unlock Priorities

Add a work email to see your top fixes and a how-to guide.

Inside the Score

What the Assessment Measures

Five signals decide whether AI engines cite you. Here is what each one checks.

Content Authority

Original Substance

Original research and proprietary data AI engines can't find elsewhere.

Brand Recognition

Off-Site Validation

Mentions in Wikipedia, analyst reports, and major publications.

Technical SEO

Machine-Readable Structure

Schema markup that lets AI engines parse and extract your pages.

Backlink Authority

Earned Trust

Links from .edu, .gov, and respected industry sites.

Content Coverage

Depth and Comparison

Comparison and in-depth content that fully answers a topic.

Five signals.
One 0–100 score.

So you fix the right thing first.

The Shift to AI Search

Why LLM Visibility Matters Right Now

Buyers ask AI engines for shortlists before visiting a site. When AI answers, it cites a few trusted sources. You are either in that set or invisible.

94%

Of B2B buyers now use LLMs during their buying process. 6sense, 2025 Buyer Experience Report

+796%

Growth in generative AI traffic, January 2024 to December 2025. WebFX

Where it counts: ChatGPTPerplexityGemini ClaudeGoogle AI OverviewsCopilot
Reading Your Results

What LLM Visibility Score Means

Three bands on a 0 to 100 scale.

Score Band What it means What to do next
0–40 Needs Work Few trust signals yet. Build original content and authority first.
41–70 Good Solid base, uneven signals. Fix your two weakest signals first.
71–100 Strong Well positioned to be cited. Maintain content, schema, and links.
The Payoff

What a Strong Score Unlocks

Algorithm-Proof Discovery

Cited brands stay visible as search shifts.

AI Citation Eligibility

Strong signals earn citations in ChatGPT, Perplexity, and Gemini.

Higher-Intent Traffic

AI-referred visitors arrive ready to convert.

Competitive Moat

The gap between average and excellent is large and winnable.

FAQ

Questions Teams Ask

What is an LLM Visibility Score?

A 0 to 100 measure of how likely AI engines like ChatGPT, Perplexity, and Claude are to cite your brand, across five signals.

Can it check a competitor's brand?

Yes. Enter any brand name to benchmark which authority signals it leans on and where a gap exists for you.

How accurate is a 60-second check?

It is directional, not a full audit. It reliably flags which signals are strong and which are weak. A custom audit adds competitor and page-level detail.

How often should it be checked?

Quarterly is practical, plus a fresh check after any major content, schema, or link-building push.

What should I do after I get my score?

Start with the two lowest signals, since they cap your visibility. Then publish original content, earn links, add schema, and deepen coverage.

How do you measure LLM visibility?

Across five signals AI engines use to pick sources: content authority, brand recognition, machine-readable structure, backlink authority, and coverage depth.

Want to know exactly where to start?

A custom LLM visibility audit adds competitor benchmarks and a prioritized roadmap, like the Fortinet GEO program. The score is the start. The roadmap is where visibility is won.

4.9/5 on Clutch · 4.5/5 on Google · ISO-certified