How To Assess the Technical Health Of Your Website?

Introduction

Busy marketers are juggling between SEO, Ads, Webinars and events. And pop comes the question from the Head of Marketing-

"How is the technical health of our website?"

If you feel a bit stumped, you're not alone.

In this article lets unravel what is technical health that a marketer would care for.

Well, some basic questions would be-

1. Does it load quickly?

2. Is it indexed and visible in Google search?

3. Does it function well on mobile devices?

At LeadWalnut, we have helped several B2B SaaS marketers improve the website's technical health, turning them into 24/7 sales engines.

Here is the list of some parameters I’ve focused on and the sources/tools you can use to measure or analyze them.

Understanding Tools and Measures for Technical Health

Before we talk about specific tools, it's important to know that different SEO auditing tools might show different data for the same parameters based on their algorithms. Also, the information from these tools is directional in nature; we always need to scan the website, assess & resolve the errors based on their severity.

Here’s a breakdown of key performance indicators and free tools like GA, GSC & Screaming frog you can use to check them:

No matter how great your content is, your website’s ranking and traffic will suffer if there are unresolved technical issues. That’s why SEOs need to routinely check the health of their properties.

Let me show you how you can check one of the technical health issues using one of the tools listed above-

Check 1: How to measure site speed and accessibility?

You can check using Page Speed Insights. See demo below.

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Check 2:  How to analyze SEO parameters using Screaming Frog?

With Screaming Frog, you can easily perform a comprehensive check—from finding duplicate meta details and URLs to identifying broken links, orphan pages, and much more. See the demo below.

Check 3: How to analyze SEO meta details of a webpage?

Using the SEO Meta in 1 Click extension, you can quickly check out key SEO attributes—such as meta tags, headers, alt text, and more—at a glance. See demo below.

Questions Usually Asked By Clients To Understand Website’s Technical Health's Impact On Business (Real-life examples)

1. Is there any free tool we can use to check the tech health of a site?

Yes, there are free tools available for checking the technical health of a website, such as Google's PageSpeed Insights and Screaming Frog.

2. How often should you do this tech health?

It's a good practice to assess the technical health of your website at least once a month or once a quarter depending upon the quantum of changes you make to the website.

3. What are the implications of improper indexing on a B2B website and how can it be resolved?

If Google can’t find your most valuable pages, neither can your potential customers.

For example- LinkedIn once faced a significant challenge when it inadvertently blocked some of its pages from being indexed by search engines.

Consider the vast scale of LinkedIn: it hosts over 990 million members globally, facilitating millions of professional interactions daily.

Imagine if even 1% of LinkedIn’s pages were non-indexed due to a technical oversight.

That could obscure the visibility of nearly 10 million users, severely impacting their ability to connect, find jobs, or engage with content.

Regular audits using Google Search Console are crucial to prevent such issues and ensure all valuable content is visible.

Conclusion

As a Technical SEO Lead, I can't stress enough the importance of keeping a sharp eye on your website's technical health.

It’s not just about fixing things when they break. It’s about making sure your website always shows the best side of your business.

Regularly auditing your site with the right tools isn't just maintenance—it's a strategic move.

It’s like giving your car a regular tune-up to avoid unexpected breakdowns.

Remember, a robust online presence starts with a healthy website. Let's make sure yours is not just functioning but is working 24/7 to bring in sales.