The State of B2B SEO Beyond 2025

We interviewed 50+ SaaS marketing leaders on what's actually working in B2B SEO in 2025. Here’s all their insights on AI search, ROI measurement, and what's next for the industry - all in one report.

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50+

CMOs & Marketing Leaders

$1B+

Enterprise Perspectives

4K+

Circulated Among Leaders

Voices Behind the Report

Insights from marketing leaders at top B2B SaaS enterprises

What CMOs Are Really Focusing On

Unfiltered insights into how marketing leaders make decisions, measure success, and drive growth

Now demand direct revenue attribution from SEO investments, while only 44% still track keyword rankings as primary KPIs.
Prioritize AI-focused SEO expertise when selecting partners, while 39% prefer niche boutique agencies over large traditional agencies.
Have active AI optimization strategies, while competitors stick to outdated traditional approaches.

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How LeadWalnut Solves These Challenges

Our report found 89% of CMOs want pipeline growth from organic search, not traffic reports. Modern B2B buyers research on AI platforms, evaluate your website, then request demos. We connect the complete journey - from ChatGPT visibility to conversion optimization - directly to closed deals.

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SEO Network Illustration
1

AI Search That Drives Demos

Get cited in ChatGPT and Perplexity when prospects research your category. GEO optimization puts you in front of buyers before they know competitors exist.

2

Pipeline-First Analytics

Track which keywords generate MQLs, not just rankings. Connect organic search directly to closed deals and expansion revenue.

3

Automated Workflow System

AI-generated topics and prompts that increase citation probability in LLM responses for GEO-specific searches. Integrated with Grok and Perplexity APIs.

4

Content That Converts Browsers Into Buyers

Every piece we create maps to your revenue funnel. No more blog posts that get traffic but zero trial signups.

5

B2B SaaS Specialization

Specialized expertise in Cybersecurity, Remote Access, Cloud-Fax, and Enterprise Software verticals.

How LeadWalnut Solves These Challenges

Our report found 89% of CMOs want pipeline growth from organic search, not traffic reports. Modern B2B buyers research on AI platforms, evaluate your website, then request demos. We connect the complete journey - from ChatGPT visibility to conversion optimization - directly to closed deals.

1

AI Search That Drives Demos

Get cited in ChatGPT and Perplexity when prospects research your category. GEO optimization puts you in front of buyers before they know competitors exist.

2

Pipeline-First Analytics

Track which keywords generate MQLs, not just rankings. Connect organic search directly to closed deals and expansion revenue.

3

Automated Workflow System

AI-generated topics and prompts that increase citation probability in LLM responses for GEO-specific searches. Integrated with Grok and Perplexity APIs.

4

Content That Converts Browsers Into Buyers

Every piece we create maps to your revenue funnel. No more blog posts that get traffic but zero trial signups.

5

B2B SaaS Specialization

Specialized expertise in Cybersecurity, Remote Access, Cloud-Fax, and Enterprise Software verticals.

Get Your AI-Optimized SEO Audit
LeadWalnut SEO Illustration

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Unfiltered insights into how marketing leaders make decisions, measure success, and drive growth

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