The State of B2B SEO Beyond 2025

We interviewed 50+ SaaS marketing leaders on what's actually working in B2B SEO in 2025. Here’s all their insights on AI search, ROI measurement, and what's next for the industry - all in one report.

✅ Check your email right now. Your report is waiting in your inbox!
(check spam/promotions if you don't see it in 2 minutes)
Oops! Something went wrong while submitting the form.
50+

CMOs & Marketing Leaders

$1B+

Enterprise Perspectives

4K+

Circulated Among Leaders

Voices Behind the Report

Insights from the CMOs and marketing leaders driving B2B SEO strategy

Reviewed on Clutch: 4.9 star rating.Google Rating: 4.5 out of 5 stars.ISO 27001 Certified Quality Management System.B2B SaaS Specialist.

What CMOs Are Really Focusing On

Unfiltered insights into how marketing leaders make decisions, measure success, and drive growth

Circular chart showing 89% of CMOs now demand direct revenue attribution from SEO investments, while only 44% still track keyword rankings as primary KPIs.
Now demand direct revenue attribution from SEO investments, while only 44% still track keyword rankings as primary KPIs.
61% of CMOs prioritize AI-focused SEO expertise when selecting partners, as shown by a circular progress chart.
Prioritize AI-focused SEO expertise when selecting partners, while 39% prefer niche boutique agencies over large traditional agencies.
Circular chart indicating that 72% of CMOs have active AI optimization strategies, outperforming competitors using traditional approaches.
Have active AI optimization strategies, while competitors stick to outdated traditional approaches.

Want the Full Picture?

Get the full breakdown of strategies, emerging patterns, and predictions straight from marketing leaders navigating AI search and ROI measurement.
Download Free Report
Illustration of two marketing leaders collaborating, with a network graphic representing AI search and data strategies.

How LeadWalnut Solves These Challenges

Our report found 89% of CMOs want pipeline growth from organic search, not traffic reports. Modern B2B buyers research on AI platforms, evaluate your website, then request demos. We connect the complete journey - from ChatGPT visibility to conversion optimization - directly to closed deals.

Get Your Revenue-Focused SEO Audit Book a Strategy Call
SEO Network Illustration
1

AI Search That Drives Demos

Get cited in ChatGPT and Perplexity when prospects research your category. GEO optimization puts you in front of buyers before they know competitors exist.

2

Pipeline-First Analytics

Track which keywords generate MQLs, not just rankings. Connect organic search directly to closed deals and expansion revenue.

3

Automated Workflow System

AI-generated topics and prompts that increase citation probability in LLM responses for GEO-specific searches. Integrated with Grok and Perplexity APIs.

4

Content That Converts Browsers Into Buyers

Every piece we create maps to your revenue funnel. No more blog posts that get traffic but zero trial signups.

5

B2B SaaS Specialization

Specialized expertise in Cybersecurity, Remote Access, Cloud-Fax, and Enterprise Software verticals.

How LeadWalnut Solves These Challenges

Our report found 89% of CMOs want pipeline growth from organic search, not traffic reports. Modern B2B buyers research on AI platforms, evaluate your website, then request demos. We connect the complete journey - from ChatGPT visibility to conversion optimization - directly to closed deals.

1

AI Search That Drives Demos

Get cited in ChatGPT and Perplexity when prospects research your category. GEO optimization puts you in front of buyers before they know competitors exist.

2

Pipeline-First Analytics

Track which keywords generate MQLs, not just rankings. Connect organic search directly to closed deals and expansion revenue.

3

Automated Workflow System

AI-generated topics and prompts that increase citation probability in LLM responses for GEO-specific searches. Integrated with Grok and Perplexity APIs.

4

Content That Converts Browsers Into Buyers

Every piece we create maps to your revenue funnel. No more blog posts that get traffic but zero trial signups.

5

B2B SaaS Specialization

Specialized expertise in Cybersecurity, Remote Access, Cloud-Fax, and Enterprise Software verticals.

Get Your AI-Optimized SEO Audit
LeadWalnut SEO Illustration

Download Your Free Report

Get instant access to insights from 50+ B2B SaaS marketing leaders

Download the Report for Free

Unfiltered insights into how marketing leaders make decisions, measure success, and drive growth

✅ Check your email right now. Your report is waiting in your inbox!
(check spam/promotions if you don't see it in 2 minutes)
Oops! Something went wrong while submitting the form.