Success Story

10% Increase in store footfall MoM through website revamp

Enhancing user journey to drive higher conversions

Challenge

In a building product domain, consumers want to physically experience the product before they make a purchase decision. The biggest challenge for Buildpro was how to leverage the online e-commerce store to drive footfall to physical stores. Despite having 5K+ products across 75 categories and 100+ premium brands there was hardly any engagement on the site. This lack of engagement and failure to convert website visitors into store customers resulted in sales loss for Buildpro for the last year.

Client Profile

The client is India’s leading building materials retailer with over 120+ fulfillment centers nationwide, catering to the needs of homeowners, plumbers, electricians, builders, and contractors with a vision to provide a one-stop-shop experience for all construction materials & building products. Buildpro’s objective is to leverage digital channels to grow brand visibility & reach and improve engagement on the website to drive website visitors to visit physical stores.

Key benefits to the Client

50%+

Increase in the number of inquiries within 6 months

10%

Increase in store footfall MoM

Increase in average time spent & 30% reduction in bounce rate

Research & Analysis

The initial research revealed that

The site was not mobile-compatible leading to difficult product discovery

Inquiry forms & CTAs were not compelling enough

There were limited contact & support options along with no focus on deals & offers

Store location information was missing

I am really impressed by how top management gets involved to ensure the quality of deliverables. They are highly responsive, transparent & schedule-driven. If you're looking for a diligent execution partner in your digital growth journey then LeadWalnut can be a perfect partner.

Dhananjay Mirlay Srinivas

What was Done by LeadWalnut

Game Changer

10X

Improved website performance with responsive design, faster loading speed, and optimized mobile/desktop experience

separate pages tailored for builders, plumbers, and bulk purchases to cater to their specific needs

‍

5-6

strategic CTAs were implemented like 'Request a callback,' 'Talk to Buildpro Experts,' 'Download Catalog,' and 'Shop by Brands'

120+

stores connected store locator page was developed, including detailed addresses, contact no, and operational timings with the “Direct me to the store” feature

250+

enquiries generated per month by introducing features like AI-based search tool for more accurate product discoverability, WhatsApp chatbot, Wishlist & regional language translations.

Performance Indicators

50%+ increase in website form fill-ups within 6 months

Enabled WhatsApp as a lead generation platform & generated 250+ inquiries per month (data taken for 6 months)

Revamped Website with captivating forms and strong CTAs

How Leadwalnut can help?

LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.

LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.

LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.