Smart Inbound
Leverage the power of content and turn your website into a sales tool. Establish expertise and win trust leading to a sales conversation.
# Create amazing content and landing pages
# Promote content, capture leads
# Reactivate dormant leads through automated nurturing
Targeted Outbound
Turn cold contacts into warm prospects. Use digital outreach and warm up your target before a sales call. Bid goodbye to ʻspray and prayʼ methods.
# Discover contact details of prospects
# Engage through social channels
# Activate account based marketing
The Approach
THE FUNNEL WORKFLOW
- Define buyer personas
- Conduct social research
- Identify contact details
To create a target database
SUSPECT
- Optimise website for search
- Email campaigns
- Social media out reach
to drive traffic to website
PROSPECT
- Engage with content
- Create landing pages
- Design lead capture methods
To get quality leads
LEAD
- Run nurture campaigns
- Track engagement
- Leverage automation
to prioritise for inside sales
OPPORTUNITIES
Support sales through
- Social intelligence
- Web analytics
- And case study content
to help sales closure
